A | 8月13日，宜家北京常营商场正式入驻朝阳区龙湖·长楹天街，这是宜家持续深耕北京、深圳等重点市场，探索全渠道零售网络的重要一步。 对日益碎片化、即时化的消费需求，宜家在北京市场也逐步从规模扩张转向精准深耕，通过拓展更贴近生活社区的线下触点，不断提升消费者获取产品、服务和家居灵感的便利性。常营商场的开业进一步拓展宜家在北京东部地区的零售网络，提升宜家对不同生活社区的覆盖与服务能力。 MUMBAI, India -- MUMBAI, India (AP) — Cricket's return to the Olympic program for the 2028 Los Angeles Games drew an enthusiastic response from around the world.Cricket, a bat-and-ball game that is hugely popular in south Asia, was one of five sports added to the LA Games by the International Olympic Committee on Monday. Flag football, baseball-softball, lacrosse and squash were also included.“After a wait of more than a century, our beloved sport is back on the Olympic stage,” former India captain Sachin Tendulkar wrote on X, the social media platform formerly known as Twitter. “This marks the dawn of a new era for cricket as it will be a golden opportunity to foster inclusivity and showcase new talent from emerging cricketing nations. A start of something truly special!”Monday's decision was made at an IOC meeting in Mumbai, the Indian city that will host five matches at the ongoing Cricket World Cup.Cricket was last played at the Olympics in 1900, but the game is played at other multi-sport events like the Commonwealth Games and the Asian Games.“Players will get the chance to compete for an Olympic gold medal and be part of the games, which will be so special,” said Mithali Raj, a former India women's cricket team captain. “It’s also a chance for more fans around the world to enjoy our fantastic sport.”For the last two years, the International Cricket Council has been working extensively with the IOC for inclusion at the Los Angeles Games.“To have the opportunity to showcase our great sport at the LA28 Games and hopefully many Olympic Games to come, will be great for players and fans alike,” ICC chairman Greg Barclay said.The ICC hoped the Olympics, which has an estimated audience of more than 3 billion, will provide an opportunity for cricket to “engage new audiences and further boost the sport’s reach across the world, opening the door to a new generation of cricket enthusiasts.”Another Indian cricket great, Sunil Gavaskar, was also excited for the players to mingle with athletes from around the world.“That is totally fantastic, isn’t it?” Gavaskar said while commentating during Australia's cricket match against Sri Lanka. “What an experience it’ll be for every team, and particularly the Indian team, to be able to see what the Olympic village is like, to be able to spend time with other athletes, other champions.”In Australia, the governing body of the sport in the country praised the decision as a chance to expand further afield.“This is a game-changer for our sport that is already among the fastest growing in the world,” Cricket Australia chief executive Nick Hockley said. “The Olympic Games will undoubtedly increase the global reach of cricket, inspiring a whole new generation to love and play the game.”Cricket at the Los Angeles Olympics will be a six-team event for both men and women and will be played in the Twenty20 format.Los Angeles organizing committee sports director Niccolo Campriani said the format will be “appealing to the younger crowd.”“We are thrilled to welcome the world’s second-most popular sport with an estimated 2.5 billion fans worldwide,” Campriani said. “Some of you might be wondering why in LA? Well, the commitment to grow cricket in the U.S. is real, and it’s already happening with the launch of the very first Major League Cricket season earlier this year, which exceeded all expectations. And the (men’s) T20 World Cup in 2024 coming to U.S. and West Indies.”___AP Olympics: https://apnews.com/hub/2024-paris-olympic-games。并与北京现有门店及线上渠道形成协同，为北京不同生活社区的消费者带来更加便捷、无缝的家居购物体验。 常营地区是连接朝阳CBD与北京城市副中心的重要枢纽，区域内的龙湖·长楹天街交通便捷、业态多元，是周边居民的生活消费中心。针对当地家庭在新房装修、旧房翻新及局部改造中对设计灵感、高性价比与专业服务的需求，宜家常营商场致力于打造更便捷的一站式家居目的地，通过精选产品，覆盖客厅、卧室和厨房等重点生活空间展示，结合家居咨询、设计服务及线上线下一体化购物体验，为消费者提供家居解决方案。
B | 为提升线下购物效率，常营商场配备“门店助手”小程序，支持产品信息查询、线上下单、全屋设计预约及食品预订等功能，并设置独立提货区域。顾客还可通过宜家官网、宜家APP、宜家微信小程序、天猫旗舰店及京东旗舰店体验宜家产品与服务。自今年7月起，北京所有宜家商场已上线淘宝闪送服务，并与京东秒送服务共同响应消费者的即时需求，为符合服务范围的订单提供最快1小时送达服务。
C |
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